Wednesday, June 16, 2010

Concept: MOTO

A friend of mine asked me to create a logo for his band. While we got to the logo, the fun part was in exploring all of the different possibilities. His band, Masses of the Opiate, are heavy but he has a wicked sense of humor so I figured presenting some ironic approaches would be appreciated.

An early decision was to explore vices. These sketches all explore that direction in some way.
The font used in the small group of three drawings above is similar to the one used in Talking Heads' Stop Making Sense. (Masses of the Opiate is nothing like Talking Heads.)

The sketch below was just a whim. I rather like it.
The development of the "actual" logo was a bit parallel to all of this fun exploration. Here's what we finally came up with.